Ruben van Esterik
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TomTom

For the new TomTom GoPremium Device i created this short inspirational animated video "The Art of Navigation"

The animation takes place in a generic hand-drawn arty 3D city were we playfully demonstrate the highlights and main features of the net TomTom GoPremium product.

Navigating, planning road trips, avoiding speed tickets and long traffic jams are just a small selection of the range of possibilities.

TomTom Go Premium - The Art of Navigation

For the new TomTom GoPremium Device we created this short inspirational animated video "The Art of Navigation"
The animation takes place in a generic hand-drawn arty 3D city were we playfully demonstrate the highlights and main features of the net TomTom GoPremium product.

Navigating, planning road trips, avoiding speed tickets and long traffic jams are just a small selection of the range of possibilities.
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In collaboration with:
- Sowieso Helder: Concept, Production, Project management
- Rien van Esterik: 3D design, 2D animation    

Research video TomTom GoPremium

TomTom Brand Animation Concepts

For the TomTom re-brand I was involved in the conceptual part of the moving graphical aspects.

Some of these element never made it into the final brand guidelines, but this direction of motion design was used for further development of the brand-motion.